Answer:-
Primary research is the process of collecting new, original data directly from sources rather than relying on existing information. It involves methods like surveys, interviews, experiments, or observations. Researchers conduct primary research to gather specific, firsthand insights on a topic or question. For example, if you're studying customer preferences, you might create a survey to directly ask people about their preferences. This type of research is valuable because it provides tailored, up-to-date information that is specific to your research goals. It’s more time-consuming and costly than secondary research but yields fresh and relevant data.
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