Answer:-
The formula for oCPM (Optimized Cost Per Mille) is: oCPM = Total Ad Spend ÷ (Impressions ÷ 1,000) Unlike regular CPM, oCPM is optimized for a specific goal, such as conversions or clicks, rather than just impressions. Platforms like Facebook Ads use machine learning to show ads to users most likely to take the desired action, making oCPM more efficient for advertisers. The cost varies based on competition, audience targeting, and ad relevance. To lower oCPM, improve ad quality, targeting, and engagement rates. Always monitor performance and adjust bids for better optimization and ROI.
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