Answer:-
Cultivation theory, developed by George Gerbner, explores how long-term exposure to media, especially television, shapes people’s perceptions of reality. It suggests that heavy media consumption can influence beliefs, attitudes, and social views, making audiences see the world in ways that align with what they frequently watch. For example, frequent exposure to violent content may lead people to believe the world is more dangerous than it actually is, a concept known as "mean world syndrome." The theory highlights the subtle but powerful effects of media in shaping cultural norms, reinforcing stereotypes, and influencing public opinion over time.
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