Answer:-
Primary research is the process of collecting original data directly from sources rather than relying on existing information. It involves gathering firsthand evidence through methods like surveys, interviews, focus groups, or experiments. Researchers use primary research when they want specific, up-to-date insights tailored to their questions. For example, a business might survey customers to understand their preferences, or a student might interview people for a project. This type of research is valuable because it's specific, relevant, and accurate to the context. However, it can be time-consuming and requires planning, clear goals, and effective tools to collect meaningful data.
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