Answer:-
Framing theory explains how the way information is presented influences people's perceptions and decisions. It suggests that media, politicians, and marketers shape opinions by emphasizing certain aspects while downplaying others. For example, a news story on unemployment can highlight either economic failure or job market resilience, affecting how people interpret the issue. Developed by Erving Goffman, the theory shows that words, images, and context shape public attitudes. Framing isn’t about lying; it’s about perspective. It plays a crucial role in politics, advertising, and media, guiding how issues are understood and discussed in society, often shaping public opinion and behavior.
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