Answer:-
Channel management is the process of overseeing the distribution of products or services through different sales channels to maximize reach and efficiency. Businesses use it to manage relationships with retailers, wholesalers, online platforms, and direct sales teams. Effective channel management ensures smooth operations, proper inventory control, and consistent customer experiences across all touchpoints. It involves selecting the right channels, setting pricing strategies, and optimizing performance through data analysis. By managing channels efficiently, companies can increase sales, improve brand visibility, and enhance customer satisfaction. It’s a key strategy for businesses looking to expand their market and streamline distribution.
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