Answer:-
The STP process in marketing—Segmentation, Targeting, and Positioning—helps businesses effectively reach their audience. For example, a sportswear brand may segment its market by activity type, such as running, yoga, or gym training. It could then target young adults who regularly attend gyms by promoting high-performance, stylish gym wear. Finally, the brand positions itself as a premium choice for fitness enthusiasts by emphasizing advanced fabric technology and endorsements by athletes. This strategic approach ensures the brand connects with the right audience, communicates a clear value proposition, and differentiates itself from competitors in the market.
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