Answer:-
A target market is the specific group of consumers a business aims to reach with its products or services. This group is defined by shared characteristics such as age, gender, income, interests, or buying behavior. Identifying a target market helps companies focus their marketing efforts, create relevant messaging, and develop products that truly meet customer needs. For example, a brand selling eco-friendly baby products might target environmentally conscious parents. By understanding their target market, businesses can improve customer satisfaction, increase sales, and build stronger brand loyalty. It's a crucial step in developing any successful marketing strategy.
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