A major advantage of case studies is their ability to provide deep, detailed insights into real-life situations. Unlike broader research methods, case studies focus on specific individuals, groups, or events, allowing researchers to explore complex issues in depth. They are particularly useful for studying rare or unique cases that may not be possible to examine through experiments. Case studies also offer rich qualitative data, including personal experiences, behaviors, and contextual factors. This makes them valuable for generating new hypotheses, understanding psychological conditions, or analyzing business strategies. However, their findings may not always be generalizable to larger populations.
