Answer:-
The 4 Cs in marketing—Customer, Cost, Convenience, and Communication—focus on a customer-centric approach. Instead of emphasizing products, businesses concentrate on understanding and meeting customer needs. Cost goes beyond price, considering the overall expense for the customer. Convenience ensures an easy and accessible purchasing process. Communication fosters a two-way dialogue, building strong relationships and encouraging feedback. This approach helps businesses create more value, improve customer satisfaction, and build long-term loyalty by aligning their strategies with what customers truly want and need.
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