Answer:-
The 4 Cs in marketing—Customer, Cost, Convenience, and Communication—shift the focus from the seller to the buyer. Instead of just pushing products, businesses now prioritize understanding their customers' needs and desires. Cost considers the total expense to the customer, not just the price tag. Convenience highlights making the buying process as easy and accessible as possible. Lastly, Communication emphasizes two-way interactions with customers, fostering better relationships and feedback loops. This customer-centric approach helps businesses build stronger connections, create value, and enhance satisfaction.
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